Microbits a Moment/Thoughts

Starbucks VIA is here now in North America. Taste is on par with regular brew coffee @ the typical coffee stores(not Starbucks or gourmet coffee). I would say a few things about the pricing! If you buy 8 packs of latte from Nescafe @ around $5, that is what Starbucks VIA is comparable to these product line(not in taste of course). It would not be fair to compare, instant coffee of 260cups selling @ $10 to 12 packs of Starbucks VIA of around $13.